10 Statistics you Need to Know About Weibo for Influencer Marketing
As Weibo is now a leading social media platform in China, marketers that are looking to expand in the East must understand that KOL marketing (influencer marketing) in China functions on a completely different scale. Here, there are the top 10 statistics about Weibo that every marketer should know:
There are 462 million monthly users on Weibo
40% of Weibo’s users are between 23-30 years old
Weibo has more male users (57%) than female users (43%)
In the last quarter of 2018 the daily active users exceeded 2 million
According to China internet watch, in Q3 2018, Weibo’s net revenue totalled 460.2 million USD in which 85%+ came from advertising
Q&A posting increased by 400% in 2018 compared to 2017
2018 witnessed a 50% increase in live stream sessions
In 2017, the audience used to ‘like’ the KOL’s posts more often and in 2018, comments and re-shares of KOL’s content increased
KOLs on Weibo generated 30% more income in 2018
Weibo users purchased on Weibo because the advertisements, which are targeted to them, match their needs
Source: SocialMediaToday - Written By: Andrew Hutchinson