10 Statistics you Need to Know About Weibo for Influencer Marketing

As Weibo is now a leading social media platform in China, marketers that are looking to expand in the East must understand that KOL marketing (influencer marketing) in China functions on a completely different scale. Here, there are the top 10 statistics about Weibo that every marketer should know:

  1. There are 462 million monthly users on Weibo

  2. 40% of Weibo’s users are between 23-30 years old

  3. Weibo has more male users (57%) than female users (43%)

  4. In the last quarter of 2018 the daily active users exceeded 2 million

  5. According to China internet watch, in Q3 2018, Weibo’s net revenue totalled 460.2 million USD in which 85%+ came from advertising

  6. Q&A posting increased by 400% in 2018 compared to 2017

  7. 2018 witnessed a 50% increase in live stream sessions

  8. In 2017, the audience used to ‘like’ the KOL’s posts more often and in 2018, comments and re-shares of KOL’s content increased

  9. KOLs on Weibo generated 30% more income in 2018

  10. Weibo users purchased on Weibo because the advertisements, which are targeted to them, match their needs

Source: SocialMediaToday - Written By: Andrew Hutchinson

Noble Universal