City of Sydney Lunar New Year 2018 Campaign

The campaign aimed to give locals and tourists more reasons to visit the city, while also creating an authentically festive Lunar New Year atmosphere outside of Asia. We came up with a comprehensive 18 hour itinerary - a curated edit of the celebrations and how the Chinese culturally celebrate, with a mix of modern and traditional activities to weave in festivities from the many precincts of City of Sydney. This campaign was promoted on different platforms backed by data-driven insights, and it accumulated more than a thousand shares and received plenty of positive feedback from different audience segments.

Golden Century Web Application Development

The project aimed to build a Web Application for 4 restaurants owned by Golden Century Group. We build a commercial website by using cutting-edge framework(React), a booking system and CMS admin dashboard with NodeJS backend. This application helps them process and engaging thousands of booking orders every month.

World Square Lunar New Year 2018 Campaign

With the intention of giving locals and tourists more reasons to visit the World Square while also celebrating Lunar New Year outside of Asia, we created content that introduced the Lunar New Year activities hosted at World Square, such as the Lion Dance. Additionally, we hosted a digital photo competition to encourage social media users to participate in the festivities, receiving an overwhelming response of 282 entries. This campaign was promoted on different platforms backed by data-driven insights and the digital competition accumulated a total reach of more than 138,000. The campaign was extremely successful, receiving a large amount of positive feedback from users.